Located in the Forum Shops at Caesars Las Vegas, Culture Kings’ first-ever U.S. flagship is a two-story, 25,000 square-foot immersive space. To bring the streetwear brand’s store to life, the Shawmut team combined four former tenant spaces into one massive store and installed: a large feature staircase with LED-clad risers; mirrored tunnel hallway that leads clients into a secret room for exclusive limited-edition pieces; a jumbotron; and more than 50 LED screens to livestream the latest drops, live feeds from other stores around the world, and artists-in-residence. Black floor tile and metal work throughout put the focus on the products and Culture Kings content. The space also includes a LED-lined, half basketball court where customers can take a number of free throw shots based on how much they have purchased for chances to win exclusive prizes; a state-of-the-art, professional grade recording studio; and a shoe customization lounge. The store also boasts the largest hat wall in the world, DJ stage, bar, and other interactive games that guests can play to win exclusive merchandise.
Having worked in The Forum Shops before and in all the major resort venues on The Strip, Shawmut was well-aware and fully prepared for the logistical challenges this project would entail. Working on the casino level, accessibility and operations were logistical challenges. Shawmut’s team of experts coordinated with the resort operations team through continuous communication to ensure the team mitigated disturbances and were as invisible as possible to the public, shoppers, and other retailers.
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