Location
New York, NY
Project Type
Fit-Out
Duration
39 Weeks
Square Footage
22,650 sf
Partners
Design Republic

The PUMA flagship was highly critical for PUMA North America as its first standalone store in New York and the first of its kind in North America. The experience begins for the consumer before they even step in the store—the storefront façade was inspired by the iconic PUMA tread. In a design-build effort, Shawmut and Design Republic brought the store’s eye-catching façade to life with 231 pieces of glass and 460 lights. The interior finishes reflect an urban industrial feel with concrete columns and floors complimented by an exposed industrial ceiling design.

The customer experience is supported by cutting-edge technology in the innovative customer engagement areas, from racing down streets of NYC in the F1 racing simulator, to testing gear with virtual soccer coaching in the Skill Cube simulator, and virtual bleacher seating at the NBA2k gaming experience zone. Customers also have the opportunity to interact with the brand and partnering artists and designers in the exclusive customization studio using paints, dips, dyes, patchwork, embroidery, 3D-knitting and laser printing.

Recognition

  • DRIVENxDESIGN New York Design Awards – Silver
  • NYCxDESIGN Awards Large Retail Finalist
  • Shop! Design Award Softline Specialty Store Gold Winner
  • VMSD Retail Renovation Competition – First Place Specialty Store Conversion

Puma interior with You Got This on wall
© Frank Oudeman
PUMA exterior at night
© Frank Oudeman
Interior of PUMA store with escalator and giant shoe
© Frank Oudeman
Interior of PUMA store with escalator
© Frank Oudeman
Interior of PUMA store with table and chairs
© Frank Oudeman
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Puma interior with You Got This on wall
PUMA exterior at night
Interior of PUMA store with escalator and giant shoe
Interior of PUMA store with escalator
Interior of PUMA store with table and chairs