Tag Heuer - Fifth Avenue
Fifth Avenue, New York, NY
Type of project: Fit-out
Duration of Project: 17 weeks
Square footage: 1,000 sf
Partners: CallisonRTKL
Noteworthy: Shawmut has an impressive portfolio on Fifth Avenue, allowing them to overcome challenges of working on a busy street and coordinating with luxury vendors in a small space. In 2014, Shawmut completed the Tag Heuer store on 701 Fifth Avenue store. Shawmut’s help again creates a uniquely impressive store on 685 Fifth Avenue. The space features millwork imported from Canada which was painted and laminated with grey veneer on the walls. Illuminated casework was installed in the walls as well as free-standing tables and glass watch displays to enhance product viewing. Lighting includes recessed LED lights and backlit casework while the ceiling has an illuminated TAG Heuer sign facing down onto the sales floor. The space also includes a spray paint mural done by Alec Monopoly. The new feature storefront consists of a powder coated illuminated entrance, hexagonal panels, and stainless steel touches.
